$11.5M in 12 Months, Full Amazon Account Turnaround & Growth System

The account had strong product-market fit but lacked structural consistency across catalog performance, PPC alignment, listing optimization, and operational planning. The objective was to stabilize the account, reduce inefficiencies, and establish a reliable growth framework for the full 12 month cycle.

Challenges Identified (Before Optimization)

The account presented several operational inefficiencies:

Catalog & Content

• Incomplete listing optimization resulting in weak keyword indexing
• Limited differentiation between parent and child ASINs
• Suboptimal image sequencing reducing click through and product clarity

Traffic & Conversion

• Sessions fluctuating due to inconsistent keyword coverage
• Overlap between organic and paid queries, causing internal performance dilution
• Order session percentage below potential benchmarks in key months

PPC & Visibility

• No unified structure between exact, phrase, and broad campaigns
• Bid adjustments not aligned with actual conversion performance
• Undirected spend on non priority keywords

Inventory & Pricing

• Pricing adjustments were reactive, affecting conversion stability
• Inventory planning lacked forecast based replenishment cycles
• Occasional low-availability periods, impacting ranking sustainment

B2B Segment

• B2B discounts not optimized
• Low focus on buyer groups that typically convert in higher quantities

These factors collectively limited the account’s ability to maintain consistent performance and scale.

Actions Implemented (Optimization Framework)

1. Listing & SEO Restructuring

• Comprehensive title and backend search term updates
• Standardized bullet formatting for improved relevance scoring
  A+ content restructuring for better product comprehension
  Outcome: Higher indexing, improved session quality, stable click-through rates.

2. PPC Alignment With Organic Performance

• Separation of campaigns based on match type and search intent
• Adjustments to bids using historical conversion data and TACOS impact
• Removal of low efficiency queries and consolidation of overlapping keywords
  Outcome: Reduced waste, more predictable CPC patterns, stronger correlation between sessions and orders.

3. Conversion Rate Improvements

• Prioritized first image compliance and clarity improvements
• Implemented consistent pricing bands across leading SKUs
• Strengthened review acquisition processes for underperforming ASINs
  Outcome: More stable order session percentages and better sales continuity.

4. Inventory & Demand Forecasting

• Introduced 60–90 day forecasting windows
• Identified SKUs vulnerable to stockouts and established buffer levels
• Seasonal demand mapping applied to replenishment plans
  Outcome: Avoided ranking drops and supported monthly revenue consistency.

5. B2B Growth Enablement

• Structured B2B discount tiers
• Increased visibility for bulk purchasing audiences
  Optimized listings to meet B2B specification clarity requirements
  Outcome: B2B revenue surpassed $1M within the 12 month period.

Observed Improvements (After Optimization)

• More stable session trends across the reporting period
  Improved order-session percentages, often in the 8–12% range
• Better ASP stability, maintaining performance despite seasonal shifts
  Consistent volume across parent ASINs, reducing variance
  Year end revenue consolidation exceeding $11.5M
• Strengthened B2B segment, improving average order value and unit volume

These changes created a structured and predictable operating environment for the account.