$35K Revenue in 30 Days With a Streamlined Amazon PPC System

A growing Amazon brand was struggling with rising CPCs, erratic keyword behavior, and a lack of unified PPC structure. Although their products had solid demand, the account’s inefficiencies prevented stable revenue and profitable scaling.

We stepped in with one goal: remove waste, improve control, and restore profitability within the first 30 days.

The Problem

The account showed several bottlenecks limiting growth:

• Budget leakage into low return areas
• Uncontrolled keyword coverage leading to irrelevant traffic
• Inconsistent and reactive bidding
• Minimal negative keyword filtering
• Low return efficiency, with spend not matching performance patterns

These issues caused a high ACOS and prevented any meaningful optimization.

The Solution

We rebuilt the PPC system around structured segmentation, controlled bidding, and tight budget routing to eliminate waste and improve conversion reliability.

Strategy & Execution

1. Structured Keyword Grouping for Precision Control

We reorganized campaigns around:

• Exact, phrase, and broad layers
• Clear match type separation
• Product relevant keyword families

This improved traffic quality and clarified optimization paths.

2. Performance Based Bid Adjustments

We implemented dynamic bids based on real conversion data:

• Pulled back on weak terms
• Increased bids on proven converters
• Applied controlled placement multipliers where ROI was strongest

This stabilized CPCs and reduced unnecessary spend.

3. Expansion of Negative Keywords for Reduced Waste

We developed a negative keyword matrix to block irrelevant, non-converting search terms and prevent broad match bleed.

4. Budget Routing Toward High Intent Traffic

We reallocated spend toward the keywords and ASINs consistently driving conversions, increasing overall return efficiency.

5. Cost Efficiency Improvements

Daily pruning and controlled scaling created a tighter relationship between spend and sales, resulting in a more balanced ACOS and predictable performance.